Creating Magnetic Growth for health and wellness brands through product, market, experience and community strategies.

Leave behind the chaos of the “messy middle” of growth and design growth strategies that attract people in, not wear you out.

Advisor

Sparring partner and mentor for leaders and founders.

Keynote

Speak about ways to confidently master and magnetise growth.

Consultant

Safe pair of hands for project work or fractional positions.

Community

Join or collaborate with The Circle, a health and wellness community

How I help

Some of the services I offer, all of which are grounded in the Magnetic Growth method.

Growth strategy

Answer “what’s next?” when it comes to your business or your product.

Research

Qualitative and quantitative research to uncover category and customer insights.

Product strategy

Create a plan for physical and digital products that stand out in market.

Go-to-market strategy

Ensure you have the right audience, messaging, price and channels for max revenue.

Proof of value

Collect behavioural data to prove a strategy will work before you invest in executing it.

Investor decks

Help you tell a compelling story when looking to pitch for investor funding.

The magic of Magnetic Growth

What happens when you stop chasing growth and start creating something people are drawn to.

  • No more wasted time or money — your next growth move is validated before you build.

  • Lower customer acquisition costs — because the right people are drawn to you without relying on ads.

  • Higher lifetime value — your product becomes part of their life, not just a one-time transaction.

  • Clarity on what to scale — and what to drop — so you stop spreading yourself thin across too many bets.

  • Stronger word-of-mouth and loyalty — because what you’ve built is worth sharing and coming back for.

  • Growth without burnout — a sustainable rhythm that builds traction, not just pressure.

What is Magnetic Growth?

Most brands shout, competing for attention.
Magnetic brands don’t chase, they attract.

Magnetic Growth is how I help you grow with purpose, insight, and real customer pull, not pressure or guesswork.

From light touch, to all in

Power Hours

A quick, focused mentorship session for when you need clarity fast.

Magnetic Growth Sprints

Focused projects to solve a specific growth challenge, the magnetic way.

Fractional Advisory

Support across product, strategy and GTM, who can get hands-on when needed.

Trusted by leading brands

Reflections from clients

  • "We are never short of ideas, but it’s always hard to know which ones to launch. Working with Hayley gave us breathing room to keep our business moving, while still working on what we’d launch next. She showed us new ways to prioritise ideas, and get real data on what people wanted before we launched. It was such a relief not to be flying blind when we pressed go.”

    Hannah Spilva, CEO and Founder, LVLY

  • "Hayley was instrumental in helping us rethink our process to identify and create new revenue growth opportunities. After working with her, the team has the tools, process and confidence to move faster and be more accurate in testing the commercial potential of growth initiatives."

    Cam Holt, Head of Growth, SEEK

  • "We knew we wanted to shift the business, but needed help making it real. Hayley helped us shape the product, the customer, and the whole direction — not just what to do next, but what we’re building long-term."

    Liam & Tim, Founders, Bae Juice

  • “Hayley’s insights and understanding of product and customer were extremely valuable and really helped us work through some key business projects. On a personal note, from founder’s perspectives, Hayley is incredibly supportive and encouraging, we always left our catch ups feeling super energised.”

    Laura and Steph,Co-founders, Kic

  • "Hayley was a huge help in taking our initial idea and helping us shape it into a business model that could be tested. She's quick, and able to quickly distill complexity into clear ideas and narratives. We were able to green light this project thanks to Hayley's work."

    Rob, General Manager, Wesfarmers Health

  • "Hayley was exceptionally fast with engaging, distilling and abstracting complex deep domain topics into the simple language and massaging we needed. She helped crystallise our purpose/mission and 'pitch,' which is really hard when in the weeds. She asks the right questions to extract the right info.”

    Ashley Kras, CEO, Sanro Health

Some of my work

  • Unlocking $5M in revenue for Wesfarmers Health

    Wesfarmers wanted to tap into the pharmaceutical market but didn’t know where to start. I mapped out key gaps, designed a service model that leveraged their assets, and validated it with small tests. The result? A clear path to $5M in new revenue and a proven plan for beta launch.

  • Phase 2 of growth for kic

    kic was looking to define what their next phase of growth looks like and how to best pitch it to potential investors to unlock a Series A. I advised them on the narrative, product strategy and proposition.

  • Treasury's move into non alc and e-commerce

    I helped Treasury create and test a new direct to consumer digital experience. I also helped define how they could move into the non-alc space and what product and experience they should offer to attract Gen Z/Millennials.

  • Service to improve children's mental health

    Worked with founders to create experiments to prove traction for a new service that supports parents navigate the world of parenting. They’re about to close a pre-seed round of $1.3M

  • New digital product testing

    Helped a large grocery retailer define and test new digital products in market that would attract and engage primary grocery buyers, and be another channel outside of their loyalty offer that can drive traffic to their physical and digital stores.

  • LVLY growth strategy

    I consulted to LVLY to help them define and test new ways to grow their business; via new geographies and product offerings. They were recently acquired for $35 million.