I get the tension between clinicians, consumers, compliance and commercials, and how to navigate growth across DTC and B2B.
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"She got across the whole business, saw where the gaps were, and then actually closed them. She gave me a growth function I could steer."
Kunal, CEO · Eugene
The real work in health
In women's health and longevity, you're not just selling. You're helping people see a problem they can't feel, understand a solution they've never tried, and turning the first few who do into a market that scales.
That's not one job. It's ten, all pulling at once. And the growth leaks in the gaps between them.
About
I've spent 20 years helping companies grow across APAC, the US and the UK. Worked with Vogue, Accenture, Wesfarmers, SEEK, and more.
Built new revenue streams. Led multi-million dollar partnerships. Shaped product and go-to-market strategy at scale. But in the background, I was always the one gravitating towards health. Tinkering with food products. Practising neural plasticity. Helping my GP dad grow his practice. Getting embedded in the LA health tech scene. Studying psychology. Becoming a certified health coach.
Now I channel all of that into health and wellness. Helping companies turn health improvements into commercial growth.
How I help
Most growth people are strong in one channel. Most customer people can't drive the commercial. I work across the whole business, big picture and in the weeds, DTC and B2B, and I understand the person you're reaching as well as the engine that turns them into a market.
What makes people act, hesitate, or hold back, then I follow that across marketing, product, partnerships and clinicians to find where growth is actually leaking. Not where it looks like it is.
Different buyers, different motions, often at once. I can experiment across them and move as the model shifts, instead of being stuck in one lane.
I can fly at high altitude and weed the garden, building things like nurture flows, go-to-market tools, and conducting customer research. Not just the strategy on top.
I experiment, try things, and ship growth solutions quickly, plus the AI-powered tools your team keeps using to make sharper growth decisions long after I'm gone.
Services
From a one-hour problem-solve to a fully embedded growth lead.
One hour, one problem, worked through together on the spot. Bring whatever's stuck, positioning, a channel that's not converting, a decision you're circling, and we sort a clear way forward by the end.
You get: momentum on a single problem, fast, with no bigger commitment.
A full read on your business, customers, channels and commercials, then a 3 to 6 month working plan of experiments and growth plays to run, in priority order.
You get: a clear view of where growth is cracking, and exactly what to do first, second, third.
Each sprint takes one clear challenge and works it through, with me as your sounding board or hands-on in the tools. I don't do decks. I create living tools the team can use as I work alongside you to grow the business.
You get: real momentum on the thing that matters most, without a full-time hire.
Properly embedded across product, partnerships and go-to-market. I take ownership of strategy and execution, and treat it like it's mine.
You get: a senior growth leader, without the full-time salary.
Selected work
Built the growth engine across B2B, B2B2C and DTC for one of Australia's leading genetic testing companies. Set up AI systems to move faster without more headcount.
Created new revenue streams from pharmaceutical partnerships for Priceline. Mapped the opportunity, validated the offer, and got it rolling.
"Hayley's insights and understanding of product and customer were extremely valuable and really helped us shape our next phase."
"Thanks to Hayley I'm SO much clearer on what my edge is. I was feeling lost with so much competition. Now I feel focused and energised."
"Hayley was a huge help in taking our initial idea and shaping it into a business model that actually works."
"Exceptionally fast at distilling complex, deep domain topics into language that connects."
Growth network
The network for women's health founders that gives you access to the people, rooms and market intel to help you get conviction about your next growth decision, fast.
"Real potential partners and buyers, not just system enablers."
Pia Clinton-Tarestad · Founder, Clean Slate Clinic
"Rapid access to an incredibly high-calibre network that would have otherwise taken months, if not years, to build independently."
Georgie Drury · Founder, Metluma
Community
I've created an intimate community of 25+ founders and senior leaders across Australia's leading health and wellness brands. Sound baths, sensory dinners, reflective salons, and real partnership deals.
Members include leaders from Eugene, Melrose, Everlab, Euc, IV Health, Moxie, Ovum, Heath Labs, and more.
Learn more
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