I'm a Chief Growth Officer and Advisor for women's health and longevity tech companies. I get the tension between clinicians, consumers, compliance, and commercials, and I help you navigate and execute the serious growth decisions.
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You've built something that genuinely works. But turning clinical insight into something people find, understand, and buy is a completely different skill set. And most agencies treat you like a tech startup.
Each buyer needs different messaging, different channels, different everything. A small team can't cover all of it. And every advisor you've spoken to only understands one of those worlds.
They didn't understand TGA, clinician dynamics, the Medicare ecosystem, or why your buyer journey is so much more complex than a normal product. You ended up with a generic plan you couldn't actually use.
That's not a weird thing to say. It's where most health founders are. Too many options, not enough time, and no one in your corner who's seen this before.
Most advisors stay in their lane. I look across product, partnerships, sales, and marketing, because growth in health doesn't happen in just one of those. I use AI to move faster and go deeper, applied specifically to how health businesses work.
I use AI to map your market, competitors, and digital presence before we even speak. Then I talk to your actual customers and clinicians to find out what's really driving their decisions. You get the depth of proper research without the usual timeline.
I've worked across B2B, B2B2C, and DTC in health. I know which channels work for which buyers because I've seen it play out across dozens of companies. You don't get a generic plan. You get a sequenced one, built around what your team can actually do.
Partnership conversations stall when there's no clear value for both sides. I build the proposition, the materials, and the commercial model so your partners can actually sell with you, not just talk about it. I can open doors across the Australian and US ecosystem.
Too many ideas? I help you figure out which ones to back and which to park. I use AI to test assumptions and model scenarios quickly, so you're not spending months running on gut feel.
Growing but can't explain why? I set up the infrastructure so growth doesn't depend on you doing everything. Lead flows, reporting, team structure, and AI tools that let your small team do the work of a much bigger one.
Selected work
Built the growth engine across B2B, B2B2C and DTC for one of Australia's leading genetic testing companies. Set up AI systems to move faster without more headcount.
Created new revenue streams from pharmaceutical partnerships for Priceline. Mapped the opportunity, validated the offer, and got it rolling.
About
I've spent 20 years helping companies grow across APAC, US, and the UK. Worked with Vogue, Accenture, Wesfarmers, SEEK, and more.
Built new revenue streams. Led multi-million dollar partnerships. Shaped product and go-to-market strategy at scale. But in the background, I was always the one gravitating towards health. Tinkering with food products. Practising neural plasticity. Helping my GP dad grow his practice. Getting embedded in the LA health tech scene. Studying psychology. Becoming a certified health coach.
Now I channel all of that into health and wellness. Helping companies turn health improvements into commercial growth.
How it works
I'm not an agency. I'm not a consultant who hands you a deck and disappears. I'm a growth partner who works alongside you, talks to your customers before making any plan, and sticks around to help you actually get it done.
There are a few ways we can work together, depending on where you're at.
01 / Start here
From $5,000 USD
Before we even meet, I've already done the homework. I use AI to analyse your market, competitors, content, channels, and digital presence so I come to our first session with a point of view, not a blank whiteboard.
That means all of our time together goes towards the things AI can't do. Talking to your customers and clinicians. Understanding the real buyer dynamics in your world. Figuring out which of your ideas will actually work and which ones to park. I've run these across health companies in Australia, the US, and the UK, and I know what the patterns look like at every stage.
You walk away with:
A prioritised growth plan built on real research and real conversations. What to do first, second, third. A clear view of the growth infrastructure you need to build. And the confidence that it's based on evidence, not guesswork.
02 / Ongoing
From $4,000 USD/month
Each month we pick a priority and go deep on it. You choose the altitude. I can be the strategic advisor helping you and your team make better decisions. I can be hands-on in the tools doing the work. Or anywhere in between. It shifts as you need it to.
You get direct access via WhatsApp or Slack between sessions. Quarterly reviews to reset priorities. And we can build AI tools along the way to help your team move faster.
You get: a senior growth partner who works at whatever level you need, and actually gets things moving.
03 / Embedded
Let's talk
For companies that need someone properly embedded. I step in as your Chief Growth Officer across product, partnerships, and go-to-market. I take ownership of strategy and execution.
You get: a senior growth leader without the full-time hire. I treat it like it's mine.
What clients say
"She got across the whole business, saw where the gaps were, and then actually closed them. She gave me a growth function I could actually steer with."
"Hayley's insights and understanding of product and customer were extremely valuable and really helped us shape our next phase."
"Hayley was a huge help in taking our initial idea and helping us shape it into a business model that actually works."
"Thanks to Hayley I'm SO much clearer on what my edge is. I was feeling a little lost with so much competition. Now I feel focused and energised."
"Hayley was exceptionally fast with engaging, distilling and abstracting complex deep domain topics into language that connects."
"Hayley and the team were instrumental in helping us rethink our process to identify and create new growth opportunities."
Press + speaking
Podcasts, keynotes, and a few things I'm proud of.
My thoughts on career, business and life
My thoughts on career, business and life
My thoughts on career, business and life
"Start with the Buy" presentation
Thought leadership
Positioning, go-to-market, partnerships, AI in health, and the real decisions founders face when scaling. I share what I'm learning and thinking on LinkedIn.
Follow me on LinkedIn →
If you're stuck, circling, or just want a sounding board, I'm here.
Book a callFor partnerships or speaking enquiries, email hello@hayleyrose.co